Keeping your fans means keeping them satisfied. Fortunately for you, this is not a moving target, unlike most of our love lives. There are some guidelines you can follow. Be Thankful – Your fans want to know that you value their investment of time, attention, and money. After all, they value what you offer them. […]
Author Archive for: Mark
About Marvelless Mark Kamp
This author has yet to write their bio.Meanwhile lets just say that we are proud Marvelless Mark Kamp contributed a whooping 99 entries.
Entries by Marvelless Mark Kamp
Find a couple of folks among your friends and acquaintances who represent your ideal fans. Ask them to participate in a mock interview with you. These people will portray the part of the “fan” and you will be the “rock star.” Let them know that the situation is fictional, but that the responses should be […]
If you have any business savvy, if you didn’t sleep through your marketing classes in college, then you already know the importance of researching your demographic. What does your typical consumer look like? How old are they? What do they like to wear? Where do they shop? Which TV shows are their favorites? You can […]
As you build your set list, rehearse, and play your gigs, do so with the conscious intention of building and maintaining your fan base. Make the commitment to keep people informed of your doings at every step. Create opportunities for your supporters and potential clients to interact with you. Plan small and intentional acts of […]
Every band has collection of songs they play. That’s true whether they write their own stuff, use material someone wrote for them, or stick to covers. Those songs may be in various stages of development; before the band records or heads to a gig, they need to decide which are ready for public consumption and […]
Rock ‘n’ roll stardom, much like any other business, is built on brand loyalty. Why does the One Hit Wonder fade into obscurity? Because people like the initial product/song, but do not care enough for the brand to come back for more. Whatever interest might have driven the momentary success, subsequent songs do not create […]
Get the members of your band together (your staff, your department or team, your family). Spend a few moments talking about the things you do well as a group. Then ask them what they consider your “greatest hits” to be. What have your greatest successes been? Your most memorable moments? What are the things the […]
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You may not live your life on a tour bus, but I’m willing to bet that somehow, some way you are involved in a band. What areas of your life demand collaboration to achieve results? The human resources director in a corporate office works with people across departments. Salespeople have a circle of managers and […]
If you asked a group of random people to list their greatest fear, for many it would be a fear of public speaking. Yet in so many walks of life ranging business presentations to job interview to sales training exercises and some other variations on the theme, we are called upon to do just that.