You are Your Own Best Product

Want to know what you have in common with every rock star that has ever lived? You are your own best product. You are the sum of your talent, your efforts, and your values. If you want to be comfortable and confident selling Brand You, then invest your energies into developing your inner rock star:

  • Practice your instrument. Tap into your gifts and commit to using them well. Educate yourself. Practice. Strive for excellence.
  • Move people with your music. Use your powers for good. Connect with the people around you. Encourage them. Use your unique skills to make a positive impact. Making money and making the world a better place are not mutually exclusive. Rock stars do it all the time.
  • Put your gold records on the wall. If you have a success, celebrate! Tell the people you love. Put those titles and mementos on your wall, your website, wherever. You won’t have to point them out; others will notice on their own.
  • Look toward the next record. Set goals for yourself. When you achieve them, set new ones. If a project fails or disappoints, prepare to try again. Never let your last album be your last album. And don’t make the same record twice.

Let’s hear it rock star…what’s your brand?

Seizing Opportunities

Once you have learned to push past fear, you will get better and better at learning to see and to seize opportunities. The rock ‘n’ roll attitude is all about seeing opportunity in everything: opportunity to learn and grow your skill set, opportunity to make connections with people who may join your band or become your fans. It will allow you to perceive events or circumstances as opportunities where others might see a threat.

It takes confidence to make the claim that you want to be seen as the “only one who does what you do.” It takes fearlessness, or at least the ability to push past your fear in order to try. More than that, it takes vision and imagination—a sense of the possibilities.

When the Grateful Dead were at the height of their popularity as a touring group, the music industry was terrified of bootleg recordings. Record executives, producers, and managers worried that their profits would disappear if anyone brought a recording device to a show. How did they respond? Security started frisking fans at the gates.

But the Grateful Dead had a different idea. They welcomed the cameras and recorders; they invited their fans to bring equipment and even set up a special section on the floor for people who brought recording gear. Not only did this create a bond with their fans (saying, in effect, “we trust you and we want to share with you”), but these recordings ended up being terrific networking and marketing tools. Fans would leave the show and play their recordings at parties and for friends, who liked what they heard and bought an album or came to the next show. The Dead were doing social media before social media was even invented!

How will you turn your threats into opportunities and possibilities?

Rhythms in Business

Looking to drum up new business, new standards and ideas? I’ve got a simple secret to share with you! It can be so much easier to get a bunch of people focused on the same thing, at the same time and have a powerful impact on your company’s performance.

At your next company event incorporate interactive team building that motivates your staff and is packed with fun! Really challenge your team to think differently about themselves and the way they do business. Let them get creative, think outside the box to get your business in front of new customers on a continual basis!

Here’s the best way to do all this in one session!


Overcome the Fear of Failure

Musicians live in perpetual fear of bombing on stage. Over half of U.S. households have at least one member who can play a musical instrument, but only a small fraction ever perform in public, in front of a crowd, getting booed, getting bottles thrown at your head. No thanks! It’s no surprise that so few people who can play an instrument will actually do so in front of strangers. According to research recently published in Psychology Today, the higher a person’s fear of failure is, the more statistically likely they are to procrastinate and fail to take action.

Like everyone else, a rock star has to start out as an unknown. They have to take risks. They have to overcome the fear of failure in order to get out on that stage the ?rst time and they have to ?nd the courage to keep going out even if the worst happens. Would you boo Prince off the stage? Audiences did when he was an opening act for the Rolling Stones.

According to a Harvard business study, “failure is actually the norm” for most ventures. 70-80% don’t see sufficient return on investments; 90—95% make projections that they subsequently don’t meet; and 30-40% of start-ups fail entirely.

The lesson here is that every venture and every person experiences failure at some point. What matters is what you choose to do about it.