Be More than a One Hit Wonder

I bet you are familiar with the term “One Hit Wonder.” It refers to a band or artist who has one hugely popular song, and then fades into obscurity. You might hear that song on the classic rock station for years, but somehow they never manage to hit the charts again. The first success is nice, for sure (and it’s better than never having your 15 minutes of fame at all), but it certainly isn’t what anyone dreams about doing with their lives or their gifts. Everyone wants to hit the charts again and again.

You don’t want to be a One Hit Wonder in your life or career, either. Who wants to fizzle out after one early success and then spend the years wondering why they couldn’t repeat it? So let’s think for a moment about the difference between a One Hit Wonder and a genuine Rock Star.

  1. Both have talent.
  2. Both put effort and determination into reaching a certain goal.
  3. Both attract attention for producing something—in this case, a song—that people appreciate.


Rock ‘n’ roll is an attitude; it’s not a musical form of a strict sort. It’s a way of doing things, of approaching things. Writing can be rock ‘n’ roll, or a movie can be rock ‘n’ roll. It’s a way of living your life.
~ Lester Bangs


The One Hit Wonder and the Rock Star got to that first level of success by doing the same thing: creating a song that everyone can identify with, and performing it well. The difference is that rock stars do this continually over time. That’s how they develop the fan base that sustains them.

A One Hit Wonder can’t sustain that effort. He doesn’t keep that connection to audiences. He doesn’t change or grow enough to stay fresh. A true rock star has momentum. She keeps high standards for her work and she pushes herself to keep growing. The key to building that momentum is our A chord. It’s all about ATTITUDE

You have the makings of a Business Rock Star…

Thanks to what I have learned from all of my own personal rock stars—my parents, mentors, great fans, life style gurus, and business coaches like Steven Covey and Anthony Robbins, bands like KISS, and lessons from my own mistakes along the way, I have had a pretty rockin’ life so far. I think anyone can. It all started on a farm…I was forced to be creative in order to entertain myself and others, to dream and to envision that someday I would travel the world as a rock star. I just didn’t know at the time it would be as business rock star. Now, I’m here to help you pursue your dreams and visions in the most fun, entertaining way possible.

Before we crank up the music and get to taking care of business (or as Elvis would say, TCB), let’s make sure we’re all in the same key. We’ll start with the characteristics of a real rock star:

  • superior talent
  • confidence
  • hard working
  • determination
  • high standards
  • connection to audience
  • able to inspire passionate loyalty

A rock star has natural gifts, sure; but, they also have other qualities that help them make the most of those gifts. To make the most of your talent, focus your energy, and go the distance, first you have to master some basic chords.

Most rock ‘n’ roll is built around a few guitar chords—put together a few simple chords and you can build a limitless variety of great songs. Every rock band starts out by playing songs with three fundamental chords: F, B, and A. Consequently, most rock songs are built around these three simple chords.

So all you business rock stars must have:

The A chord; that’s about Attitude.
The B chord, and that’s your Band.
The F chord, and that’s your Fans.

Just like our musician friends, once we get those down, we will master the rest of the chords.